PR Manager
The PR Team at Gamesight strengthens our growing community through targeted campaigns, strong brand experience, and smart content promotion.
What does a PR Manager do for a community or website?
A PR Manager (Public Relations Manager) is the bridge between an organization and the outside world. Within a community or website such as Gamesight, this role fulfills a crucial function: building, safeguarding, and strengthening the platform’s image—both towards the public and towards partners.
1. Reputation Management and Communication
The PR Manager ensures that the community or website is presented in a positive and consistent way. This happens through:
- Press releases and official statements
- Contact with media, publishers, and influencers
- Responses to external reporting or criticism
- Crisis communication in sensitive situations
Whether it’s announcing a new partnership, responding to controversy, or positioning the platform as a reliable source—the PR Manager safeguards the tone and content of all external communication.
2. Relationship Management with External Parties
A PR Manager actively maintains contact with:
- Game publishers and developers
- Journalists and media platforms
- Event organizers and sponsors
- Other communities and relevant networks
The goal is to make Gamesight visible, get onto press lists, gain access to exclusive content, and establish collaborations that strengthen the community.
3. Strengthening the Community Identity
Internally, the PR Manager works with the moderation team, editors, and marketing to express the core values of the community. Examples include:
- Drafting communication guidelines
- Safeguarding the tone of voice on social media and in responses
- Supporting campaigns that engage and activate the community
A good PR Manager understands what drives the community and translates that into a story that resonates with outsiders.
4. Monitoring and Analysis
Finally, the PR Manager keeps a close watch:
- What is being said about the website?
- How do people respond to press releases or campaigns?
- Where are the opportunities or risks in public perception?
By actively monitoring and analyzing, the PR Manager can respond quickly and adjust strategy effectively.
DISCLAIMER: All Gamesight contributors work on a voluntary basis and are either studying or employed elsewhere. They will respond to tickets when it suits them and when they have time.